The ultimate negative ad

The ultimate negative ad


norman lebrecht

February 06, 2015

This was Radio Shack’s Superbowl ad a year ago, watched by tens of millions.

The time-warp electronics chain went bust today.



  • Theodor McGuiver says:

    A great shame, I loved Radio Shack.

  • Martin Locher says:

    T showed a few figures from the past for a very long time. The new stores look just like anything else one finds these days.

    In no words they told the millions who watched this add why one shall go to a RadioShack store. They wasted a very good and very expensive opportunity to do so.

    My conclusion… there was no reason and that is why they go bust.