A Greek to save classics?
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Teodor Currentzis, 43 tomorrow, is a Greek conductor working in Perm, Russia, and the only baton left on the Sony Classical label.
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This prophetical pronouncment was made in an interview from November 12, 2005. He still has almost 9 months to complete the mission.
See http://www.telegraph.co.uk/culture/music/classicalmusic/3647876/I-will-save-classical-music.html
He is the only baton left on the Sony label, because he can give Sony the metaphorical Bangladesh sweat shop prices with his local band. The classical music business has been clueless how to create a sustainable business model. Prices for recordings have not kept up with inflation over the decades. The majors decided decades ago they could make more money by selling cheap to the masses. Now they can’t pay for elaborate productions because the market doesn’t accept cost covering prices. Lose-lose…
Currentzis may think himself the current Messiah of the classical music world but would
do well to remember what happened to the last Messiah .