A Greek to save classics?

currentzis boast

Teodor Currentzis, 43 tomorrow, is a Greek conductor working in Perm, Russia, and the only baton left on the Sony Classical label.

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  • He is the only baton left on the Sony label, because he can give Sony the metaphorical Bangladesh sweat shop prices with his local band. The classical music business has been clueless how to create a sustainable business model. Prices for recordings have not kept up with inflation over the decades. The majors decided decades ago they could make more money by selling cheap to the masses. Now they can’t pay for elaborate productions because the market doesn’t accept cost covering prices. Lose-lose…

  • Currentzis may think himself the current Messiah of the classical music world but would
    do well to remember what happened to the last Messiah .

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