David Peralta Alegre, principal second violin of the Netherlands Philharmonic Orchestra, has a burgeoning sideline as a social media consultant.
In a blogpost today, he extols two orchestra for having invested more in social media management than the rest.
One has achieved:
- 700,992 likes on its Facebook page
- 93,122 subscribers on YouTube
- 77,841 followers on Twitter
- 2,361 lists on Twitter
The other has:
You will have to click on David’s page here to discover who they are. However, impressive as these statistics may appear, we don’t think from our observations that these two orchestras are necessarily the most effective operators on social media. No-one has yet made orchestras a talking point on reddit. What we’re seeing here are the stats of passive fandom. How to make them active is the unanswered question.