This is Eyvind Rafn, principal flute of the Royal Danish Orchestra, in a cigarette advertisement, dated 1967. Rafn made several such commercials for the Chr. Augustinus tobacco company during the 1960s. He did so in exchange for tobacco funding for orchestral projects.
But a new history of the orch, which considers itself the world’s oldest, maintains he never inhaled. In fact, Rafn never smoked at all.
So who was being screwed here? We need a moral philosopher to sort out the ethics of the transaction.