The barriers are starting to go up on free music videos.
Google-owned Youtube has launched a paid-for subscription service that cuts out the ads and promises to do other clever things. It’s called Music Key.
The stated aim is to crush Spotify.
The ultimate aim is to make you pay for everything. And to make Google even richer and more omnipotent.
Report here. Product test here:
This could be the end of civilisation as we know it. Alternately, it could be the beginning of a revitalised music business.