How to win the Boss account, by leading violinistmain
Warner artist Charlie Siem explains:
His narrative of how he nabbed the spring campaign, which was shot by Inez Van Lamsweerde and Vinoodh Matadin in Chelsea, is pretty straightforward.
“I’ve got a close mutual friend with [Hugo Boss creative director] Jason Wu, who suggested me,” Siem said. “That’s about it.”
With that terse response, he glossed over his prior modeling experience, which includes editorial shoots in Vogue, CBS Watch magazine, as well as a shoot in Karl Lagerfeld and Carine Roitfeld’s book “The Little Black Jacket: Chanel’s Classic Revisited.” He has also appeared in Dunhill’s ad campaign and more recently, he was the face of Giorgio Armani’s Eau de Nuit fragrance.
It’s another world.
Our fashion correspondent is away this week, but that suit looks fir for Alan Yentob.