A proof-reader’s nightmare.
(Genij, in Russian, is genius).
UPDATE: One of our sources in Munich suggests the typography is part of a war between rival agents:
The promoter Winderstein and his hopelessly old-fashioned agency decided it’s time to compete with his rival, Bell’Arte, run by Dr Schreyer, who has made a habit of putting up posters like
So it’s actually a typographical riposte!