Opera is 20% down in AustraliaUncategorized
Annual live performance statistics are in and the news is bleak for opera down under.
Attendances are down 20%, revenue 9.5%. Higher ticket prices reduced the budget gap, but drove audiences away. Fewer performances and poorer marketing failed to attract a new public.
Stage musicals, which Opera Australia is using as a revenue driver, are also down.
Everywhere in the world (except the Metropolitan Opera), attendances for opera are on the increase. Australia is our of step.
What should the Aussies do? Change managements, start over.
Stats and analysis here.