Good TV ad for an orchestra. Or turnoff?main
The St Louis Symphony thinks this is how to get a new audience into the concert hall.
The slogans on the soundtrack are persuasive:
– It’s a language the communicates with so many people emotionally.
– It can be very, very moving.
– You can always find something that you like.
– Once you realise how good it makes you feel afterwards, then you ca’t be without it.
Now hang on a minute.
These are all things we tell ourselves. To a young person who has never experienced a symphony concert they are blurry soft-soap. There’s not much in this to make someone feel: I need to have some of that.
Can’t someone, in 2014, come up with a better sell for an orchestra?