Breakthrough: First streamed concert from China

Breakthrough: First streamed concert from China

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norman lebrecht

May 22, 2014

The Philadelphia Orchestra will stream its Sunday concert from Shanghai…. opening a whole new world of possibilities. It’s the first time any concert has ever been live-streamed out of China. Press release follows:

philadelphia china

The Philadelphia Orchestra to Live-Stream China Concert Worldwide

 

May 25 Concert is China’s First-Ever International Symphonic Webcast and Marks Another First in the Philadelphia Orchestra-China Relationship

 

Viewers Can Share Portion of the Concert through Social Media

 

(Philadelphia, May 22, 2014)—As a special tour gift for its fans across the globe, The Philadelphia Orchestra will be streaming its concert Sunday, May 25, from the Shanghai Grand Theatre during its 2014 Tour of Asia & China Residency. The concert, which takes place at 7:30 PM in China and will be streamed at 7:30 AM Eastern Standard Time (EST), is the first symphonic webcast from China to an international audience. The Orchestra will perform Mozart’s Symphony No. 41 (“Jupiter”) and Mahler’s Symphony No. 1.

 

The concert will be broadcast on the internet and mobile devices by a-Peer Synergy Shanghai Culture & Technology Co., via their newly developed digital platform,yunbomedia.com. To watch the concert for free, viewers must pre-register at www.yunbomedia.com. They will also be able to share up to three minutes of a selection of the concert through social media.

 

The first symphonic webcast from China to an international audience is yet another “first” in the storied relationship between the country and The Philadelphia Orchestra. Since 1973, when President Richard M. Nixon asked the Orchestra to be the first U.S. orchestra to perform in China, the ensemble has enjoyed a unique and special relationship with China and its people. Twenty years after its first arrival in China, the Orchestra returned in 1993, 1996, 2001, 2008, and 2010, when it helped to open the World Expo in Shanghai, prior to its residencies in 2012 and 2013. The Philadelphia Orchestra’s visit to Changsha marks the first U.S. orchestra to perform in that city and its performance in the Shenzhen Concert Hall will be the first by an American orchestra.

 

The Orchestra’s 2014 Tour of Asia & China Residency marks Music Director Yannick Nézet-Séguin’s inaugural tour with The Philadelphia Orchestra and covers major cities in mainland China including Beijing, Shanghai, and Changsha. In addition, the Orchestra also makes a return trip to Macao for the second consecutive year before continuing on to concerts in Tokyo, Japan. The Orchestra concludes its 2014 Tour of Asia with a concert in Taipei, Taiwan, on June 6. The concerts in Chinahonor the 35th anniversary of the establishment of diplomatic relations between China and the United States.

 

Nézet-Séguin, who became the eighth music director of The Philadelphia Orchestra in the 2012-13 season, has taken the ensemble to new musical heights through concerts in Philadelphia, New York City, and Washington, D.C. The New York Times has called him “phenomenal,” adding that under his baton, “the ensemble, famous for its glowing strings and homogenous richness, has never sounded better.” He is music director of the Rotterdam Philharmonic, artistic director and principal conductor of Montreal’s Orchestre Métropolitain, as well as principal guest conductor of the London Philharmonic. He has made wildly successful appearances with the world’s most revered ensembles, and is recognized throughout Europe and North America as a musical leader of the highest caliber.

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