Believe it: a composer makes a TV ad
mainIt’s Esa-Pekka Salonen and he’s selling i-Pads. But the ad is so ultra-cool and so close to musical process that it does almost as much to promote serious music as it does to sell gizmos. Watch.
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Evidently there are more than just one
http://www.apple.com/your-verse/orchestrating-sound/?cid=wwa-us-disp-ipad-yv-yah-nb2-3m-c0-dspv
Good advertisement. (good app too)..
Classical music doesn’t always have to dumbed down to capture peoples’
attention.
Nicely done, with a little bit of help from his friend (and the dedicatee of EPS’ Violin Concerto) Leila Josefowicz.
The ad show Salonen composing his 2009 violin concerto with two iPad programs, “Piano Pro” and “Notion.” Both programs were created after 2009.
Which, if true, would be unacceptable in a documentary, but in a commercial advertisement should not be an issue.
Seriously the IPAD is not a solution. I use my phone to whisper the melodies I listen on my head, but after tried Notion and the IPAD, I found myself working in Sibelius and on my piano. For the moment the apps available for music on the IPAD are not a solution neither a proffesional tool. Unless you do not know how to work seriously with Sibelius or Finale (I’d rather prefer Sibelius).