Elizabeth Hellmuth Margulis, director of the music cognition lab at the University of Arkansas, has a theory – expanded in her book On Repeat: How Music Plays the Mind (2013) – that music cannot survive without repetition. What the brain seeks on first hearing is something familiar. It is only with repeated hearing that music becomes music.
Apparently, the average iTunes user listens to the same album 347 times.
Read on here.