Board member gives $1m to help save San Diego Opera
mainBut they’ll need 14 more like Carol Lazier… and a whole new board and management team.
Still, it’s a start. Read all about Carol’s gift here.
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And they’ll need to do some sophisticated, professional marketing for a change to attract sustaining audiences or this will all be good money after bad. If they go back to the amateur marketing they’ve always done (and that most arts organizations do) they’ll just be postponing the inevitable.
Bless her heart, but if “four full-scale productions” a year is a level that is “clearly unsustainable” in an educated metro area of 3,000,000 people, then opera has a dire future indeed in the United States of America.
Fourteen more such donors for the SDO’s average tiny season and budget. About 80 to 100 more for the normal season and budget of a major house like a city the size of San Diego should have.
If the SDO had 500 full time employees it would be 1/60th the number employed in the city by the US Navy.