The Strad loses its Editormain
Ariane Todes is stepping down after 12 years at the magazine, eight of them as editor.
The move is described as a ‘restructuring of the team to separate the online and magazine sides of the brand’.
If that’s what it is, it’s a major brand error.
No music magazine has the trust of its sector as much as The Strad does among string players and sellers. Much of that trust as built by Ariane’s shrewd editoriship and advocacy. It will now have to be rebuilt from scratch.
Ariane, however, will go on to bigger and better things as a player, writer and editor. I enjoyed wiring for her as a columnist. Sad day for The Strad.