No athlete has obtained so much Olympic coverage for so poor a result since the British ski-jumper who in 1988, came last in everything. The former crossover violinist came last today at Sochi in a field of 74. On the peak of a publicity mountain, she has remade her reputation as a loser. But credit to her for the physical effort, and credit to the publicists for the push. What next, the Schoenberg concerto?