Guinness dunks former classical agency in warm beer

Guinness dunks former classical agency in warm beer


norman lebrecht

January 09, 2014

IMG Artists used to be in classical music. Now, they’re flashes in the desert sky. Read on:



IMG Artists Announces Official Achievement of Guinness World Record® for Largest Firework Display

The Six-Minute Show Featured 479,651 Individual Fireworks

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New York, NY (PRWEB) January 08, 2014

IMG Artists, the global leader in the performing arts and lifestyle events management, announced today that the Company’s production of the “Largest Firework Display” has been officially verified as a Guinness World Record®. The rigorous confirmation process included a tour of all 400 firing locations.

Barrett Wissman, Principal and Co-Chairman of IMG Artists, said, “We are deeply honored to receive official recognition from the hard-working and spirited team at Guinness World Records®. IMG Artists was honored to work with the Government of Dubai and our production partner Fireworks by Grucci to achieve this spectacular World Record and commemorate Dubai’s memorable year.”

The six-minute show featured 479,651 individual fireworks controlled by 170 skilled pyro technicians and over 60 computer control systems ensuring split-second accuracy across the whole of The Palm Jumeirah and the Islands of The World, occupying 95km of seafront. The show surpassed the previous record of 77,282 fireworks set by Kuwait in 2012 within the first minute, with shells being fired at a rate of approximately 80,000 per minute and 1,332 fireworks per second.

A video highlight of the event can be viewed by visiting



  • To be fair, they started off as a sports agency so this event sits perfectly astride their original credo.

  • Benno Schollum says:

    Congratulations to this incredible waste of money! This region has certainly got other problems…

  • Anon says:

    Except that they were in to classical music artist management, performances, tours, events, and consulting; and they still are. This fits with the ‘events’ part.