Peter Gelb: Only the Met can turn singers into movie starsmain
From an interview with Reuters on Met screenings:
‘It makes our casting easier because we are competing with the other top opera houses for top stars and opera stars know if they come and sing at the Met it’s kind of one stop shopping because they can perform on the stage of the Met and be seen by an audience of 300,000 to 350,000 people … There are subscriptions being sold in the Arctic Circle in Tromso, Norway, to see the Met and the same is true in Buenos Aires or Mexico City or St. Petersburg.’
Hubris? What do singers make of this marketing strategy?