How to build an audience: invite them in for tea

The enterprising Amsterdam pianist Daria van der Bercken was last seen taking her passion for Handel around town on the handlebars of her bicycle. Now she is trying a new way of getting people to go for baroque.

Just watch:

Handel At Home! from Daria van den Bercken on Vimeo.

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  • In addition to her creative marketing skills, she is a pretty damn good musician. I’d go to such a house concert any day.

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