Big uplift for three-bies

Big uplift for three-bies


norman lebrecht

May 12, 2011

Stats just in show BBC Radio 3 on its highest weekly reach for seven years.

The all-classical and high culture station – where I conduct the Lebrecht Interview – had 2.26 million listeners in the last quarter, up 11.5% year on year, according to the montoring agency Rajar.

At a programme level, reach to Breakfast was up to 903K listeners (+11% on the quarter). Afternoon on 3 was up 117K to 778,000, and In Tune was up 65K to 620,000. Weekend programmes that increased reach this quarter include CD Review and The Choir.

Overall, BBC Radio reached a record 35.07 million people per week, 67.3% of the population.