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UK orchestra launches Chinese website

November 22, 2016 by norman lebrecht

5 comments.


It’s linked to a tour, with an eye to post-Brexit.

The City of Birmingham Symphony Orchestra has launched a Chinese-language website to coincide with its forthcoming tour to China at the end of December 2016.

www.thecbso.cn has been specifically designed for Chinese audiences to provide information about the Orchestra’s history, the tour dates and an introduction to Birmingham in both Chinese and English.

Digital consultancy Tiger Creative, the CBSO’s newest strategic partner, delivered the development and technical China infrastructure for www.thecbso.cn as strategic support for the tour and as a base to grow CBSO brand recognition in China.

Tiger Creative specialises in insight, digital technologies and mainland China infrastructure, and supplied translation support and strategic direction on the tailoring of the new CBSO website for the Chinese market.

The CBSO will tour to China for the first time in the orchestra’s history in December 2016. The tour will start with two concerts on Friday 30 and Saturday 31 December 2016 at the Opera House in Guangzhou, twin city to the orchestra’s home of Birmingham in the UK. The orchestra will then visit Changsha Concert Hall for its New Year’s Day concert on Sunday 1 January 2017, followed by a performance at the Shanghai Grand Theatre on Tuesday 3 January and a final concert in China’s capital Beijing at the National Centre for Performing Arts on Thursday 5 January. Leading the CBSO as conductor for this historic tour will be Vassily Sinaisky, and the renowned violinist James Ehnes will join as the soloist.

 

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Comments (5)

  1. Halldor says:

    This was in the pipeline years before Brexit, believe me. And like most British orchestras, the CBSO has been touring far beyond the EU for decades now.

    1. norman lebrecht says:

      But never to China.

      1. Halldor says:

        It’s sent small ensembles to China, just never the full orchestra. A China tour, however, has been an on/off aspiration for the best part of a decade.

  2. MS says:

    Sorry, but she simply looks ridiculous.

    1. Jaybuyer says:

      An interesting photo of Vassily Sinaisky


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