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Label owner will crash-diet for sponsor cash

August 31, 2016 by norman lebrecht

2 comments.


Our friend Martin Anderson runs Toccata Classics for anything but profit. He publishes the works of unknown composers and artists, often bringing them into the mainstream. Toccata is a truly essential label.

Martin has never been a lean and hungry record man, as you can see.

martin anderson1

 

Now, he’s going on a sponsored slim to keep the label alive. Let’s back him, pound for pound.

Last night, he had his last drink of the year until Christmas. Here’s the appeal:

 

Greetings

My mum has been nagging me for years about losing weight, and I promised my partner Yodit, just before she died last year, that I would indeed do so. Making Yodit happy was incentive enough while she was alive, but now, sadly, I need another one, and so, trying to turn the occasion to some advantage, I am going to try to convert my large belly into music.

That is, I am going on a sponsored slim for the last four months of 2016 and the money I raise will go to help my label Toccata Classics with its programme of recordings of rare music. You can imagine that releasing albums of rare repertoire is not a path to wealth, and Toccata Classics needs all the help it can get. So I am hoping that you, my friends and colleagues, will sponsor me by however much or little as you like for each pound of weight I lose between 1 September and 31 December. Since I never do anything in half-measures, you might like to know that I went on sponsored slims in 1980 and 1982, over the two-month duration of those years’ Proms concerts and lost 32 and 30 lbs respectively, raising money for the Havergal Brian and Robert Simpson Societies. And now I have far more to lose – and far more composers who need help. So please click on this link to be taken to the page of the Toccata website where you can make a pledge. You’ll be e-mailed at the beginning of next year with the result – and I’ll send out occasional messages in the meantime to let you know how I am getting on or, rather, how much I am getting off.

Many thanks for your support,

 

martin anderson


Comments (2)

  1. Julian Haxby says:

    I will be very glad to support you in this endeavour. Bravo!

  2. "Sharing a cloak with St. Martin" says:

    I see that the link stipulates Pounds (sic). Like as in the song “Rum and Coca-Cola”, I work for the ol’ Yankee Dollah. My bank wants heavy fees for currency conversion from Dollars to other currencies, including donuts. Can provision be made for this quirk?


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