Next time Renee sings the Superbowl, she’ll have to pay for it
September 2, 2014 by norman lebrecht
In a textbook case of capitalism max, the National Football League is telling half-time performers they won’t get paid. On the contrary, they’ll have to pay for the privilege.
“One way to think about it is to remember that companies pay $4 million for 30 seconds of exposure during the Super Bowl,” says Daniel Lin, an economist at American University. “It doesn’t seem unreasonable that musicians would pay for something that others are already willing to pay millions for.”
Land of the free, where nothing comes for free.
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